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Founder-led counsel

30-year global leadership architecture

Strategic HR leader with nearly three decades of experience driving people strategy, culture transformation, and organizational effectiveness across India, Europe, and APAC. A trusted advisor to CEOs and boards, Natasha has a consistent record of translating HR strategy into measurable business outcomes through innovative practices.

She built the HR function for a global fintech software organization from the ground up, delivering Great Place to Work certifications and best-in-class engagement programs. Today, as Founder of Urja by N, she brings that same rigor and energy to clients of all sizes - enabling hiring excellence, leadership development, coaching, wellness, and POSH compliance.

Urja by N partners across the full employee lifecycle, embedding modern, outcomes-driven HR practices that scale with business needs and create thriving workplaces.

Our conviction

Diagnostic discipline, not volume

We believe organizational energy is structural, governance-led, and directly linked to operational yield. Our approach replaces high-volume transactional HR with high-touch, founder-led strategic counsel designed for measured impact.

Our approach

From insight to impact

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Boardroom Diagnosis

Strategic Blueprint

Founder-led Execution

Sustained Leadership Yield

Confidential assessment of leadership architecture and current organizational energy dynamics.

Tailored intervention design across talent, wellness, and POSH governance, aligned with executive mandates.

Direct, discreet implementation and coaching by Natasha Singh, ensuring bespoke fit.

Measuring and embedding structural changes for long-term organizational performance.

Talk to Us

Confidential counsel for your board

Executive mandates demand quiet discretion and sharp diagnostic insight. Connect with Urja by N to discuss your strategic People & Performance needs.